Ads sit beside the thread
Promoted posts are labelled, don't appear in Google's organic results, and aren't what AI answers draw on. The visibility stops the day the budget does.
Managed Reddit presence for B2B
Show up where your buyers ask for recommendations.
Residents places experienced practitioners in the subreddits that matter to your market. They join the threads where buyers compare, ask and decide, so your brand is part of the conversation. You set the objective. We run everything else.
Get a free shortlist auditNo accounts to manage. No people to brief.
A typical buying threadIllustration
r/sales · posted by a sales manager
What are you actually using for outbound data this year? Our current tool keeps bouncing.
a Resident: specific, helpful, and already part of the community
Three kinds of B2B teams we work with.
B2B SaaS
Get on the shortlist before the demo request.
Be named in the threads and AI answers that build buyers' shortlists.
For SaaS teams →Agencies serving B2B
Your clients want Reddit. Now you can sell it.
A white-label service under your brand. We deliver, you keep the client.
For agencies →B2B brands going global
Known at home. Unknown abroad.
Get vetted where engineers and IT buyers in the US, UK, Canada and Australia compare vendors.
For exporters →Case study
Loyal customers, but only the complaints on Reddit.
A LinkedIn automation tool had happy customers who never posted, so Reddit described it through its complaints. Residents in five subreddits brought more inbound and a higher conversion rate to free trial.
Why Reddit, why now
The shortlist is being written on Reddit.
Before teams buy software, hardware or a service, they search "[category] reddit" and read what practitioners say. Those threads rank in Google and increasingly shape AI-generated answers. If your brand isn't in them, your competitors and a few random opinions define you.
No. 1
Reddit was the most-cited domain across US AI search, in an analysis of 30 million citations from ChatGPT, Gemini, Perplexity and Google.
Peec, March 2026
73%
of US business decision-makers trust peer recommendations more than vendor websites.
SurveyMonkey and Reddit, 2026
83%
of B2B decision-makers research on their own before they talk to a sales team.
SurveyMonkey and Reddit, 2026
How it works
Presence, managed end to end.
Every engagement runs like a well-kept thread: one clear objective at the top, and each step building on the last.
Find the conversations
The subreddits, recurring questions and live threads where your category is discussed, and where competitors already show up.
Agree the brief
Objective, topics, tone and boundaries, agreed with you. Nothing goes live outside what we've agreed.
Residents take part
Practitioners matched to each community answer questions, mention your brand where it's relevant, and share experience-based reviews.
See what moved
We brief, coordinate and quality-check every Resident. You get a regular report on where your brand showed up.
Who Residents are
People, not posts.
Residents are Reddit users with real history in the communities they join: established accounts, genuine expertise, and a feel for each subreddit's rules and culture. We match them to your topics so what they say fits the room.
residents (n.): the people who already live in the communities your buyers read.
Matched to the community
A Resident in r/sysadmin sounds nothing like one in r/coldemail. We match accordingly.
Fully managed
Recruiting, briefing, scheduling and quality control sit with us. You never manage a Resident.
Built to last
Residents follow subreddit rules and contribute beyond your brand, so their presence holds up over time.
Why not ads, or your own team?
A familiar name beats a promoted post.
Your own team gets busy
In-house efforts start strong and fade at the first busy quarter. And a new company account has no history, so even a good answer gets read as marketing.
Residents already live there
Years of history in each community, a voice that fits the room, and participation every week, whatever your team is shipping.
Read the full comparison, including when ads or in-house work better →
Clear lines
What we won't do.
Removing organic criticism
Negative comments from real users are part of a healthy community. We help you show up, not silence anyone.
Renting accounts
Residents are people we manage, not logins we hand over.
Buying votes
No bought votes, no bots. Visibility comes from contributions communities actually value.
FAQ
Questions we get asked.
Do I need to manage anyone?
No. We recruit, brief, coordinate and quality-check every Resident. You deal with one account lead.
How do you choose which subreddits to focus on?
We start with a map of where your category, competitors and buyer questions already appear, then agree priorities with you.
What do Residents actually post?
Answers, recommendations, comparisons and experience-based reviews in threads where your brand is relevant, plus general contributions to the community.
Which markets do you cover?
English-speaking markets, where Reddit is strongest: the US, UK, Canada and Australia.
How fast will we see results?
Presence builds over weeks, not days. Most clients see their brand appearing consistently in target threads within the first month, and it keeps building from there. We report what moved every month.
Can you remove negative posts about us?
No. We don't remove or bury organic criticism. We can help you show up in those conversations with a better answer.
Do you guarantee upvotes or top rankings?
No. We don't manipulate votes. Visibility comes from contributions communities find useful.
Can agencies resell this?
Yes. We offer a white-label option for agencies serving B2B clients.
Get in touch
Tell us about your brand.
Share a few details and we'll come back within two business days with the subreddits we'd start with.
We'll send you a short map of where your buyers already talk.